Hotels are expanding their horizons beyond room revenue, reimagining spaces to offer more than just accommodation. The focus now is on creating vibrant hubs where guests and locals converge, with a particular spotlight on the world of specialty coffee. Here are two examples illustrating how coffee is reshaping the hotel industry:

Ennismore’s Disloyalty Membership Program ingeniously hinges on two key notions. The allure of daily complimentary coffee ensures a constant flow of locals, infusing the hotel with a lively ambiance. The membership fee seamlessly offsets the expense, presenting a cost-effective strategy that keeps the venue buzzing.

CitizenM Bowery takes a unique route, not only serving exceptional coffee but crafting a remarkable “third place” for locals. Celebrated as Soho’s prime spot for remote work, the lobby transforms into a sanctuary for those seeking refuge from mundane coffee chains.

In both instances, specialty coffee transcends hotels from mere accommodations to destinations. Whether through membership programs or versatile spaces, coffee emerges as the enchanting force uniting locals and guests, orchestrating a harmonious crescendo in the symphony of overall hotel revenue.