The revenge of the kitchen
The era of the nerds and IT crowds is done… now everybody wants a piece of:
Poolboy, sous chef and concierge!
Indeed, the hype is real around the hospitality industry: it started with new TV shows focusing on resort crew (The White Lotus, Acapulco) or restaurant brigade (The bear). Starting early and finishing late while getting abused by dreadful guests or obnoxious chef seems to be glamourous.
The fashion industry love it as well, wearing Hotel merch is considered cool, with partnership between boutique hotel and the hypest label (Hotel Amour x Highsnobiety).
And finally it reach the media, who are dreaming of opening their own Auberge (by Monocle).
May be all this buzz will help reduce the labor shortage the industry is currently facing.
(BTW the previous major movies about kitchen and hotels where of course: Ratatouille in 2007 and The Grand Budapest Hotel in 2014).