Your entire hotel is your guest’s playground!
In a recent interview with Skift, Accor CEO Sebastian Bazin mentioned “About 55 percent of Ennismore hotel revenue isn’t from rooms, of which about 25 percent to 30 percent is flex-office and guests coworking in the lobbies.” At the origin of MAMA SHELTER, Serge Trigano said that it was fore and foremost “a restaurant, with room upstairs”.
Hospitality is not only a room with hot showers and beds anymore, it becomes a place for an experience where all spaces are used and should be capitalized on. Those new behaviors should also be reflected in the guest profile. Not only do guests spend more time outside of their rooms, but they also come to your hotels without even spending the nights (restaurants/co-working in the lobbies, etc.). Capturing information all day long, everywhere to enrich profiles with more behavioral variables such as fnb, work, relationships become more accessible but also more critical.
More than ever, hotel tech stack should be based on profile instead of reservation (room), but it should also be connected and communicate through different hotel spaces. That’s what we try to achieve with Mews Pos and Mews PMS: as one central system, there is only one profile to collect and centralise all guest preferences, from fnb to room behavior, there is a guarantee to have one unique profile for your entire property.